All Outputs (78)

Principles of direct and database marketing (4th edition) (2008)
Book
Tapp, A. (2008). Principles of direct and database marketing (4th edition). UK: Pearson Education

Geared for action. Developing the generic financial advice service (2008)
Report
French, J., Tapp, A., Eagle, L., Keown, D., & O'Reilly, N. (2008). Geared for action. Developing the generic financial advice service

Social marketing strategies on cycling (2008)
Report
Tapp, A. (2008). Social marketing strategies on cycling

Physics envy (2007)
Journal Article
Tapp, A. (2007). Physics envy. Marketing Intelligence and Planning, 25(3), 229-231. https://doi.org/10.1108/02634500710747743

Purpose - This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach - Solicited as a viewpoint contribution, with permission to think aloud.... Read More about Physics envy.

Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference
Tapp, A., Hughes, T., & Hughes, R. (2006, July). Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge. Paper presented at Academy of Marketing Conference, London, UK

From CRM to FRM: applying CRM in the football industry (2006)
Journal Article
Adamson, G., Jones, W., & Tapp, A. (2006). From CRM to FRM: applying CRM in the football industry. Journal of Database Marketing and Customer Strategy Management, 13(2), 156-172

In this paper, the authors develop a conceptual and implementation framework for 'fan relationship management' (FRM) that learns from the successes and failures of conventional customer relationship management (CRM) but considers the special nature o... Read More about From CRM to FRM: applying CRM in the football industry.

Clearing up media neutral planning (2005)
Journal Article
Tapp, A. (2005). Clearing up media neutral planning. Journal of Direct Data and Digital Marketing Practice, 6(3), 216-221. https://doi.org/10.1057/palgrave.im.4340288

Why practitioners don't read our articles and what we should do about it (2005)
Journal Article
Tapp, A. (2005). Why practitioners don't read our articles and what we should do about it. Marketing Review, 5(1), 3-13

This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.

Media neutral planning: A strategic perspective (2005)
Journal Article
Tapp, A. (2005). Media neutral planning: A strategic perspective. Journal of Database Marketing and Customer Strategy Management, 12(2), 123-130. https://doi.org/10.1057/palgrave.dbm.3240250

Revolution marketing (2005)
Book
Gamble, P., Tapp, A., Stone, M., & Marsella, A. (2005). Revolution marketing. London: Kogan Press

Morality and markets: an exploration on the impact of charity reputation on donor intention (2004)
Presentation / Conference
Lee, S., Sargeant, A., & Tapp, A. (2004, September). Morality and markets: an exploration on the impact of charity reputation on donor intention. Paper presented at Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK

Why practitioners don't read our articles and what we should do about it (2004)
Presentation / Conference
Tapp, A. (2004, July). Why practitioners don't read our articles and what we should do about it. Paper presented at Academy of Marketing Conference, Cheltenham, UK

Principles of direct and database marketing (3rd edition) (2004)
Book
Tapp, A. (2004). Principles of direct and database marketing (3rd edition). UK: Pearson Education

Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? (2004)
Journal Article
Tapp, A., & Stone, M. (2004). Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?. Interactive Marketing -London-, 6(1), 234-242. https://doi.org/10.1057/palgrave.im.4340267

The loyalty of football fans: We'll support you evermore? (2004)
Journal Article
Tapp, A. (2004). The loyalty of football fans: We'll support you evermore?. Journal of Database Marketing and Customer Strategy Management, 11(3), 203-215. https://doi.org/10.1057/palgrave.dbm.3240221

Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed) (2004)
Journal Article
by Philip J. Kitchen (Ed). Journal of Marketing Management, 20(3-4), 499-503. https://doi.org/10.1362/026725704323080515

Direct and database marketing and customer relationship management in recruiting students for higher education (2004)
Journal Article
Tapp, A., Hicks, K., & Stone, M. (2004). Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 335-346. https://doi.org/10.1002/nvsm.258

The use of direct marketing in higher education (2003)
Presentation / Conference
Tapp, A., Hicks, K., & Stone, M. (2003, September). The use of direct marketing in higher education. Paper presented at Higher Education Marketers Conference, Cardiff, UK

Practising what we preach: An examination of academic-practitioner relationships (2003)
Presentation / Conference
Tapp, A. (2003, September). Practising what we preach: An examination of academic-practitioner relationships. Paper presented at Relationship Marketing Colloquium, University of Gloucestershire

Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited (2003)
Presentation / Conference
Tapp, A. (2003, July). Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited. Paper presented at Academy of Marketing Conference, Aston, UK