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All Outputs (10)

Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article
Spotswood, F., & Tapp, A. (2011). Rethinking how to tackle binge drinking using social marketing: A neotribal analysis. Social Marketing Quarterly, 17(2), 76-91. https://doi.org/10.1080/15245004.2011.570862

In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Using social marketing to encourage teenage mums to breastfeed (2011)
Presentation / Conference
Tapp, A., Warren, S., Rhodes, C., Condon, L., & Withall, J. (2011, April). Using social marketing to encourage teenage mums to breastfeed. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Fear and fire: Ethical social marketing strategies for home fire safety for older people (2011)
Presentation / Conference
Bird, S., & Tapp, A. (2011, April). Fear and fire: Ethical social marketing strategies for home fire safety for older people. Paper presented at World Social Marketing Conference, Dublin, Ireland

Avon Fire & Rescue Service use social marketing interventions to improve home fire safety amongst older people (aged 65+) in deprived areas of Bristol, UK, and this research seeks to identify the key triggers and barriers to behaviour change. Attitud... Read More about Fear and fire: Ethical social marketing strategies for home fire safety for older people.