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The use of social marketing to influence the development of problem gambling in the UK: Implications for public health (2009)
Journal Article
Tapp, A. J., Powell, J. E., Powell, J., & Tapp, A. (2009). The use of social marketing to influence the development of problem gambling in the UK: Implications for public health. International Journal of Mental Health and Addiction, 7(1), 3-11. https://doi.org/10.1007/s11469-008-9189-6

In this paper the authors present and debate the theoretical case for the use of social marketing to help reduce problem gambling in the public health context of the UK. Is triangulated between the key theories and principles of social marketing, the... Read More about The use of social marketing to influence the development of problem gambling in the UK: Implications for public health.