Exploring how social marketing may encourage safe driving amongst young males: A literature review
(2008)
Report
Tapp, A., & Bird, S. (2008). Exploring how social marketing may encourage safe driving amongst young males: A literature review
All Outputs (9)
Internal marketing to support social marketing: A case study from the Fire & Rescue Service (2008)
Presentation / Conference
Bird, S., Eagle, L., Tapp, A., & Spotswood, F. (2008, September). Internal marketing to support social marketing: A case study from the Fire & Rescue Service. Paper presented at World Social Marketing Conference, Brighton
Does trying to do good equate to doing no harm? Ethical dimensions of social marketing (2008)
Presentation / Conference
Eagle, L., Bird, S., Tapp, A., & Spotswood, F. (2008, September). Does trying to do good equate to doing no harm? Ethical dimensions of social marketing. Paper presented at World Social Marketing Conference, Brighton
Geared for action. Developing the generic financial advice service (2008)
Report
French, J., Tapp, A., Eagle, L., Keown, D., & O'Reilly, N. (2008). Geared for action. Developing the generic financial advice service
Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Hughes, T., Tapp, A., & Hughes, R. (2008). Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24(1-2), 221-240. https://doi.org/10.1362/026725708X274019Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.
Principles of direct and database marketing (4th edition) (2008)
Book
Tapp, A. (2008). Principles of direct and database marketing (4th edition). UK: Pearson Education
Social marketing strategies on cycling (2008)
Report
Tapp, A. (2008). Social marketing strategies on cycling
Lighting the touchpaper. How social marketing can help ignite active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). Lighting the touchpaper. How social marketing can help ignite active Bristol
Social marketing based strategy for obesity interventions (2008)
Report
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing based strategy for obesity interventions