Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain
(2007)
Journal Article
Powell, J., Tapp, A., & Sparkes, E. (2007). Social marketing in action: Geodemographics, alcoholic liver disease and heavy episodic drinking in Great Britain. International Journal of Nonprofit and Voluntary Sector Marketing, 12(3), 177-187. https://doi.org/10.1002/nvsm.309
All Outputs (5)
How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2007, July). How to bridge the gap: Improving academic/practitioner knowledge exchange. Paper presented at Academy of Marketing Conference, Kingston, UK
Barriers to exercise for young adults (2007)
Presentation / Conference
Tapp, A., & Spotswood, F. (2007, June). Barriers to exercise for young adults. Presented at National Student Sports Promotion Conference, Birmingham University, UK
Physics envy (2007)
Journal Article
Tapp, A. (2007). Physics envy. Marketing Intelligence and Planning, 25(3), 229-231. https://doi.org/10.1108/02634500710747743Purpose - This paper seeks to identify and discuss a phenomenon with a hidden but severe impact on the conduct of research and teaching in marketing. Design/methodology/approach - Solicited as a viewpoint contribution, with permission to think aloud.... Read More about Physics envy.
Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations (2007)
Journal Article
Powell, J., Tapp, A., Orme, J., & Farr, M. (2007). Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations. Primary Health Care Research and Development, 8(1), 22-35. https://doi.org/10.1017/S1463423607000047Aim: In this article the authors illustrate using a case study approach how primary care professionals can use the combination of geodemographic data with hospital episode statistics (HES) to predict the location of people yat risk’ of diabetes melli... Read More about Primary care professionals and social marketing of health in neighbourhoods: A case study approach to identify, target and communicate with ‘at risk’ populations.