Linking business schools and practice in direct marketing: are we missing an opportunity?
(2003)
Journal Article
Tapp, A. (2003). Linking business schools and practice in direct marketing: are we missing an opportunity?. Journal of Database Marketing and Customer Strategy Management, 11(2), 107-113. https://doi.org/10.1057/palgrave.dbm.3240211
All Outputs (2)
Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports (2003)
Journal Article
Tapp, A., & Clowes, J. (2003). Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports. International Journal of Sports Marketing and Sponsorship, 5(1), 57-73