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The use of direct marketing in higher education (2003)
Presentation / Conference
Tapp, A., Hicks, K., & Stone, M. (2003, September). The use of direct marketing in higher education. Paper presented at Higher Education Marketers Conference

Practising what we preach: An examination of academic-practitioner relationships (2003)
Presentation / Conference
Tapp, A. (2003, September). Practising what we preach: An examination of academic-practitioner relationships. Paper presented at Relationship Marketing Colloquium

Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited (2003)
Presentation / Conference
Tapp, A. (2003, July). Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited. Paper presented at Academy of Marketing Conference

Crossing the academic - practice chasm: a blueprint for applied academics (2003)
Presentation / Conference
Tapp, A. (2003, July). Crossing the academic - practice chasm: a blueprint for applied academics. Paper presented at Academy of Marketing Conference

Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports (2003)
Journal Article
Tapp, A., & Clowes, J. (2003). Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports. International Journal of Sports Marketing and Sponsorship, 5(1), 57-73

eManaging sport customers (2003)
Book Chapter
Tapp, A. (2003). eManaging sport customers. In J. Beech, & S. Chadwick (Eds.), The Business of Sport ManagementPearson Education

Linking business schools and practice in direct marketing: are we missing an opportunity? (2003)
Journal Article
Tapp, A. (2003). Linking business schools and practice in direct marketing: are we missing an opportunity?. Journal of Database Marketing and Customer Strategy Management, 11(2), 107-113. https://doi.org/10.1057/palgrave.dbm.3240211