A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours

Mellon,, D.; Morey, Yvette; Verne, J.; Tapp, Alan; Dailami, N.; Leggett, S.

All Outputs (3)

From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article
Gordon, R., Tapp, A., & Spotswood, F. (2013). From the 4Ps to COM-SM: Reconfiguring the social marketing mix. Journal of Social Marketing, 3(3), 206-222. https://doi.org/10.1108/JSOCM-01-2013-0011

In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.

Beyond persuasion: A cultural perspective of behaviour (2013)
Journal Article
Spotswood, F., & Tapp, A. (2013). Beyond persuasion: A cultural perspective of behaviour. Journal of Social Marketing, 3(3), 275-294. https://doi.org/10.1108/JSOCM-01-2013-0006

Purpose: This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitiv... Read More about Beyond persuasion: A cultural perspective of behaviour.

A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours (2013)
Presentation / Conference
Mellon,, D., Morey, Y., Verne, J., Tapp, A., Dailami, N., & Leggett, S. (2013, September). A panel-based prevalence study of self-reported self-harm in adolescents aged 13-18 in England, their associated attitudes and behaviours. Paper presented at Public Health England Annual Conference 2013, University of Warwick