Morality and markets: an exploration on the impact of charity reputation on donor intention
(2004)
Presentation / Conference
Lee, S., Sargeant, A., & Tapp, A. (2004, September). Morality and markets: an exploration on the impact of charity reputation on donor intention. Paper presented at Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK
All Outputs (7)
Why practitioners don't read our articles and what we should do about it (2004)
Presentation / Conference
Tapp, A. (2004, July). Why practitioners don't read our articles and what we should do about it. Paper presented at Academy of Marketing Conference, Cheltenham, UK
Book review: The rhetoric and reality of marketing, by Philip J. Kitchen (Ed) (2004)
Journal Article
by Philip J. Kitchen (Ed). Journal of Marketing Management, 20(3-4), 499-503. https://doi.org/10.1362/026725704323080515
Principles of direct and database marketing (3rd edition) (2004)
Book
Tapp, A. (2004). Principles of direct and database marketing (3rd edition). UK: Pearson Education
The loyalty of football fans: We'll support you evermore? (2004)
Journal Article
Tapp, A. (2004). The loyalty of football fans: We'll support you evermore?. Journal of Database Marketing and Customer Strategy Management, 11(3), 203-215. https://doi.org/10.1057/palgrave.dbm.3240221
Direct and database marketing and customer relationship management in recruiting students for higher education (2004)
Journal Article
Tapp, A., Hicks, K., & Stone, M. (2004). Direct and database marketing and customer relationship management in recruiting students for higher education. International Journal of Nonprofit and Voluntary Sector Marketing, 9(4), 335-346. https://doi.org/10.1002/nvsm.258
Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed? (2004)
Journal Article
Tapp, A., & Stone, M. (2004). Dancing in step: The choreography of loyalty partnerships. Can Nectar succeed where Shell Smart failed?. Interactive Marketing -London-, 6(1), 234-242. https://doi.org/10.1057/palgrave.im.4340267