Towards a branding framework for cause-, funding-and need-oriented charities

Tapp, Alan; Lindsay, Graeme; Sorrell, Rosemary

doi:10.1080/135272699345734

All Outputs (9)

Surf when you're winning; the use of web sites in football club marketing (1999)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1999, July). Surf when you're winning; the use of web sites in football club marketing. Paper presented at Academy of marketing conference, Stirling, U.K

Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it (1999)
Presentation / Conference
Collis, R., & Tapp, A. (1999, July). Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. Paper presented at Academy of Marketing conference, Stirling

Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference
Chadwick, S., Tapp, A., & Beech, J. (1999, June). Considerations for U.K. football clubs intending to use the internet as a marketing tool. Paper presented at 12th International Bled Electronic Commerce Conference, Bled, Slovenia

English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference
Beech, J., Chadwick, S., & Tapp, A. (1999, June). English Premier League football clubs: Have they seized their opportunities?. Paper presented at Proceedings of the 1999 European Association of Sport Management Conference EASM, Thessaloniki, Greece

Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference
Tapp, A., & Clowes, J. (1999, June). Market segmentation in football clubs: an empirical investigation. Paper presented at Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,

Direct marketing communications (1999)
Book Chapter
Tapp, A. (1999). Direct marketing communications. In D. Picton, & A. Broderick (Eds.), Integrated marketing communications. FT Pitman (Pearson)

The culture of collecting: An opportunity for football clubs (1999)
Journal Article
Tapp, A., Beech, J., & Chadwick, S. (1999). The culture of collecting: An opportunity for football clubs. Journal of Database Marketing and Customer Strategy Management, 6(3), 253-266

The role of database marketing in football clubs: A case study of Coventry City F.C. (1999)
Journal Article
Tapp, A., & Clowes, J. (1999). The role of database marketing in football clubs: A case study of Coventry City F.C. Journal of Database Marketing and Customer Strategy Management, 6(4), 339-355

Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article
Tapp, A., Lindsay, G., & Sorrell, R. (1999). Towards a branding framework for cause-, funding-and need-oriented charities. Journal of Marketing Communications, 5(1), 39-50. https://doi.org/10.1080/135272699345734

One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.