Social marketing-based strategy for sun protection interventions: supplementary document: Quantitative benchmark Cornwall PCT region. Report prepared for South West Public Health Observatory
(2009)
Report
Jones, S., Eagle, L., Kemp, G., & Hughes, R. (2009). Social marketing-based strategy for sun protection interventions: supplementary document: Quantitative benchmark Cornwall PCT region. Report prepared for South West Public Health Observatory
All Outputs (4)
Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Hughes, T., Tapp, A., & Hughes, R. (2008). Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24(1-2), 221-240. https://doi.org/10.1362/026725708X274019Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.
How to bridge the gap: Improving academic/practitioner knowledge exchange (2007)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2007, July). How to bridge the gap: Improving academic/practitioner knowledge exchange. Paper presented at Academy of Marketing Conference, Kingston, UK
Routes to better knowledge transfer in marketing management (2006)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2006, July). Routes to better knowledge transfer in marketing management. Paper presented at Academy of Marketing Conference, London, UK