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Organisational learning and consumer learning in foreign markets: A case study of IKEA in Japan (2018)
Presentation / Conference
Nguyen, T., Cai, Y., & Evans, A. (2018, September). Organisational learning and consumer learning in foreign markets: A case study of IKEA in Japan. Paper presented at The British Academy of Management 2018 Conference

Purpose The aim of this research is to explore the mutual relationship between organisational learning and consumer learning in internationalisation. We would like to build a model on dyadic knowledge management in foreign markets and apply the fram... Read More about Organisational learning and consumer learning in foreign markets: A case study of IKEA in Japan.


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