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Developing a generic framework for building B2B relationship strategy in dyadic relationships (2021)
Thesis
Kilinc, A. Developing a generic framework for building B2B relationship strategy in dyadic relationships. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/6698608

The main investigation of this thesis, in simple terms, is to identify the underlying factors in the initiation and the development of dyadic business relationships and to classify them accordingly so that suitable and practical relational strategies... Read More about Developing a generic framework for building B2B relationship strategy in dyadic relationships.