Skip to main content

Research Repository

Advanced Search

Carrots versus sticks: Rewarding commuters for avoiding the rush-hour-a study of willingness to participate

Ben-Elia, Eran; Ettema, Dick

Authors

Eran Ben-Elia

Dick Ettema



Abstract

This paper deals with the potential participation in a reward scheme to avoid peak hour driving. Using rewards in the context of congestion is novel compared to the attention received by road pricing. Psychological research emphasizes the importance of incentives such as rewards in promoting long term behavior changes. In the Netherlands, reward schemes have been tested as part of the 'Spitsmijden' project. This study analyses participation based on a survey of non-participants. Ordered Logit (OL) and mixed ordered logit discrete choice models were specified. The results show that participation is linked to working time flexibility, constraints in the household and the workplace and especially to personal motivations. These results provide critical insights in the formulation of a more coherent and flexible policy on transportation demand management and the development of a more robust tool kit for the inducement of large-scale behavioral changes. © 2009 Elsevier Ltd. All rights reserved.

Citation

Ben-Elia, E., & Ettema, D. (2009). Carrots versus sticks: Rewarding commuters for avoiding the rush-hour-a study of willingness to participate. Transport Policy, 16(2), 68-76. https://doi.org/10.1016/j.tranpol.2009.03.005

Journal Article Type Article
Publication Date Mar 1, 2009
Journal Transport Policy
Print ISSN 0967-070X
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 16
Issue 2
Pages 68-76
DOI https://doi.org/10.1016/j.tranpol.2009.03.005
Keywords congestion, incentives, motivations, ordered logit, participation, pricing, rewards, traffic management
Public URL https://uwe-repository.worktribe.com/output/998009
Publisher URL http://dx.doi.org/10.1016/j.tranpol.2009.03.005

Files

Ben-EliaEttema_JTRP2009.doc (156 Kb)
Document






Downloadable Citations