Co-creativity: New ways of understanding 1950's fashion

Partington, Angela

Abstract

Suggesting that 'co-creativity' was always a driving force in consumer culture, and using 1950's fashion as an example, the presentation addresses issues about the development of creative practices such as fashion design, by suggesting that it is driven by collaborative interactions with consumers, who are active participants in the production of newness and difference. This approach enables fashion designers to develop an understanding of how consumers' relationships with fashion (specifically the ways in which they use it to experience shared pleasures) continue to drive innovations in design practice.

Citation

Partington, A. (2009, November). Co-creativity: New ways of understanding 1950's fashion. Paper presented at ESRC Seminar Series: Women in Britain in the 1950s. Glamour? A New Look at Fifties Women, University of Manchester, UK

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: ESRC Seminar Series: Women in Britain in the 1950s. Glamour? A New Look at Fifties Women
• Conference Location: University of Manchester, UK
• Start Date: Nov 27, 2009
• End Date: Nov 27, 2009
• Peer Reviewed: Not Peer Reviewed
• Keywords: co-creativity, fashion, design practice, research methodology
• Public URL: https://uwe-repository.worktribe.com/output/990422