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'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?

Spotswood, Fiona; Tapp, Alan

Authors



Citation

Spotswood, F., & Tapp, A. (2010, April). 'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?. Paper presented at 6th International Colloquium, ESADE Business School

Presentation Conference Type Conference Paper (unpublished)
Conference Name 6th International Colloquium, ESADE Business School
Start Date Apr 9, 2010
End Date Apr 11, 2010
Peer Reviewed Not Peer Reviewed
Keywords binge drinking, tribal brand, socio-economically disadvantaged, young people
Publisher URL http://www.esade.edu/research/eng/eabis