System dynamics and learning: Learning during the product realization chain

Tourassis, Vassilios D.; Chatzimichali, Anna

Abstract

Global market competition and consumer attitudes, demand a constant flow of new products in the market. Product lifecycles shrink and consequently the pressure for novel products that rapidly pass from the R&D lab to the consumer hands is increased, especially for high-technology firms. This requires particularly high rates of learning allowing firms to develop new products faster and adapt quickly to market changes. This paper addresses a gap in the learning literature, presenting an integrative model for learning during the whole process of new product development, from concept design to actual manufacturing. Higher order learning dynamics, occurring during the product realization chain (product design, process modeling, process execution) are combined with the learning curve theory, in order to present an innovative view of learning that facilitates the modeling of this complex process through control theory. ©2010 IEEE.

Citation

Tourassis, V. D., & Chatzimichali, A. (2010). System dynamics and learning: Learning during the product realization chain. IEEE International Conference on Systems Man and Cybernetics, 2506-2511. https://doi.org/10.1109/ICSMC.2010.5641930

• Journal Article Type: Conference Paper
• Conference Name: 2010 IEEE International Conference on Systems, Man and Cybernetics
• Conference Location: Istanbul, Turkey
• Acceptance Date: Jun 1, 2010
• Publication Date: Dec 1, 2010
• Deposit Date: Sep 20, 2018
• Publicly Available Date: Sep 25, 2018
• Journal: Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics
• Print ISSN: 1062-922X
• Peer Reviewed: Peer Reviewed
• Pages: 2506-2511
• ISBN: 9781424465880
• DOI: https://doi.org/10.1109/ICSMC.2010.5641930
• Keywords: product realization chain, learning curve theory, new product development
• Public URL: https://uwe-repository.worktribe.com/output/973413
• Publisher URL: https://doi.org/10.1109/ICSMC.2010.5641930
• Additional Information: Additional Information : © 2010 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.; Title of Conference or Conference Proceedings : 2010 IEEE International Conference on Systems, Man and Cybernetics