Showing they care, but about what? Does corporate social responsibility show companies have a nice side or that they are merely adapting to suit their environment?

Hillman, Henry

Abstract

This paper takes Unilever as an example of a multi-national corporation (MNC) and considers the environment it exists within. Specific attention is paid to the concept of corporate social responsibility (CSR); a definition is sought and reasons for its development are discussed. Significance is placed on globalisation, not specifically of business but of society, and the increased connectedness of the world’s populations through the internet and social media. Questions are raised as to the motives of companies who engage in CSR initiatives but it is noted that genuine good can come of CSR.

Citation

Hillman, H. (2013). Showing they care, but about what? Does corporate social responsibility show companies have a nice side or that they are merely adapting to suit their environment?. International Journal of Liability and Scientific Enquiry, 6(1/2/3), 156-167. https://doi.org/10.1504/IJLSE.2013.057757

• Journal Article Type: Article
• Acceptance Date: Jun 1, 2013
• Publication Date: Jan 1, 2013
• Deposit Date: Aug 9, 2017
• Journal: International Journal of Liability and Scientific Enquiry
• Print ISSN: 1741-6426
• Publisher: Inderscience
• Peer Reviewed: Not Peer Reviewed
• Volume: 6
• Issue: 1/2/3
• Pages: 156-167
• DOI: https://doi.org/10.1504/IJLSE.2013.057757
• Keywords: multi-national corporations, MNCs, corporate social responsibility, CSR, globalisation, social media, corporate governance, non-governmental organisations, NGOs
• Public URL: https://uwe-repository.worktribe.com/output/938553
• Publisher URL: https://doi.org/10.1504/IJLSE.2013.057757