The central problem in capitalism today is not one of scarce resources clashing against innate, insatiable wants. Rather, the modern problem of monopoly capitalism is one of abundance of production clashing against scarcity of consumers. In order to exhaust productive resources and forestall excess capacity, business interests must continuously search for new markets to exploit or entice ever more fanatic loyalty from existing customers who stand ready to buy the latest product iteration or service permutation. The key to business survival within all capitalist systems is continual expansion of market share and reach. Grow or die.
Wrenn, M. (2016). Surplus absorption and waste in monopoly capitalism. Monthly Review, 68(3),