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In the deprivation indices: Taking stock of the FTSE

Miles, Rachael

Authors

Rachael Miles Rachael.Miles@uwe.ac.uk
School Director (Learning & Teaching)



Abstract

In the deprivation indices: Taking stock of the FTSE, the 100 logos and brand identities of the UK’s top 100 FTSE index companies are presented through a rapid fire game of word association from which a narrative (of sorts) emerges. What is revealed is the story of how these companies (Vodafone, United Utilities, Dorothy Perkins, Shell etc.) have become entwined within the fabric of everyday life, and what is offered is an interpretation of their impacts on a community.

But this isn’t just a story.

The Deprivation Indices raises questions about class and identity in a neoliberal political landscape and asks if it is possible for a disenfranchised, underpaid and overworked population to build creative relationships with images outside of the dominant discourse of late capitalism. This is a deliberately provocative, radical writing and performance inspired by artists like Penny Arcade - Bitch! Dyke! Faghag! Whore! And exhibitions like Branded and on Display.

This performance relies upon ‘reclamation’ and ‘reverse discourse’ (Foucault, History of Sexuality: Vol 1) as a move towards personal and socio-political empowerment. In re-appropriating the logos, and brand identities that the FTSE Top 100 companies use to promote their practices, I develop a user’s guide to, and satirically critique, the most powerful companies in the UK.

Citation

Miles, R. (2016, September). In the deprivation indices: Taking stock of the FTSE. Paper presented at Seventh International Conference on The Image: The image in society, Art and Design Academy, Liverpool John Moores University, Liverpool, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Seventh International Conference on The Image: The image in society
Conference Location Art and Design Academy, Liverpool John Moores University, Liverpool, UK
Start Date Sep 1, 2016
End Date Sep 2, 2016
Acceptance Date Feb 2, 2016
Publication Date Sep 1, 2016
Peer Reviewed Not Peer Reviewed
Keywords Foucault, class, capitalism, performance, humour
Public URL https://uwe-repository.worktribe.com/output/908655
Publisher URL http://cgpublisher.com/conferences/370/proposals/42/index_html
Additional Information Title of Conference or Conference Proceedings : Seventh International Conference on The Image: The image in society

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