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Are women part of mankind? Vicarious experience and self-efficacy

Fogg Rogers, Laura; Boushel, Corra

Authors

Corra Boushel Corra.Boushel@uwe.ac.uk
Research Associate in CLAiR City Communications



Abstract

This talk presented Laura's research on ‘Robots vs Animals’; a science communication project aimed at broadening the appeal of engineering for girls, which is a highly male-dominated profession (93% male in the UK). Drawing on social cognitive theory, the project aimed to enhance culture change by developing communication skillsets of early career engineers; particularly supporting women engineers as role models for girls. Engineers experienced mastery through practicing storytelling techniques; alongside social persuasion and vicarious modelling through peer group support, which has been shown to be important for women in male-dominated professions. Evaluation showed engineers’ self-efficacy levels significantly increased. Qualitative data highlighted a developing culture of engagement but purposive selection of women proved controversial.

Presentation Conference Type Lecture
Start Date Jul 8, 2017
Publication Date Jul 10, 2017
Peer Reviewed Peer Reviewed
APA6 Citation Fogg Rogers, L., & Boushel, C. (2017, July). Are women part of mankind? Vicarious experience and self-efficacy. Presented at Science in Public: How do science and technology affect what it means to be human?, Sheffield, England
Keywords Science Communication, Engineering, Women in STEM, Public Engagement, Informal Science Learning
Additional Information Title of Conference or Conference Proceedings : Science in Public: How do science and technology affect what it means to be human?

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