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Green roof perceptions: Newcastle, UK CBD owners/occupiers

Everett, Glyn; Lamond, Jessica

Authors

Jessica Lamond Jessica.Lamond@uwe.ac.uk
College Dean for Research & Enterprise



Abstract

© 2019, Glyn Everett and Jessica Lamond. Purpose: The purpose of this paper is to explore perceptions of the advantages and disadvantages of green roofs for commercial real estate building owners/occupiers in a UK city and consider how these might affect the chances of their adoption. Design/methodology/approach: Two sets of semi-structured interviews were conducted with purposively selected respondents, 10 with and 25 without green roofs, to compare and contrast differing perspectives. A grounded theory approach was taken to data analysis, allowing themes to emerge directly from the data. Findings: Low awareness and understanding were observed amongst those without green roofs, which positively affected perceived costs whilst negatively affecting perceived benefits. Green roof owners gave weight to wider societal and ecosystem services benefits, whilst those without focussed much more upon building-level benefits and costs. Research limitations/implications: Because of the restricted sample size, the findings in themselves are not generalizable; rather, themes are drawn from the research for reflection. Practical implications: Findings point to steps that might be required of regional and national government to increase green roof uptake. This could involve initiating conversations to raise awareness, shift discourse and perceived norms and best practice; offering incentives, education and training; and presenting high-profile exemplar projects of green roofing to begin to mainstream the technology and get it onto the radar of building owners. Originality/value: Bringing together social research around cohorts with and without green roofs, the paper throws into sharp relief discussions around costs and benefits and points towards potentially more productive directions for action to encourage consideration and take-up of green roofs by building owners.

Citation

Everett, G., & Lamond, J. (2019). Green roof perceptions: Newcastle, UK CBD owners/occupiers. Journal of Corporate Real Estate, 21(2), 147-164. https://doi.org/10.1108/JCRE-11-2017-0044

Journal Article Type Article
Acceptance Date Mar 20, 2018
Online Publication Date May 13, 2019
Publication Date May 13, 2019
Deposit Date Apr 9, 2018
Publicly Available Date Mar 28, 2024
Journal Journal of Corporate Real Estate
Print ISSN 1463-001X
Electronic ISSN 1479-1048
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 21
Issue 2
Pages 147-164
DOI https://doi.org/10.1108/JCRE-11-2017-0044
Keywords green roofs, Central Business District (CBD), Newcastle (UK), Cost-Benefit Analysis (CBA), Ecosystem Services (ESS)
Public URL https://uwe-repository.worktribe.com/output/873853
Publisher URL http://www.emeraldinsight.com/loi/jcre
Additional Information This is the author's accepted manuscript. The final published version is available here: https://www.emerald.com/insight/content/doi/10.1108/JCRE-11-2017-0044/full/html

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