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#BoPo on Instagram: An experimental investigation of the effects of viewing body positive content on young women’s mood and body image

Cohen, Rachel; Fardouly, Jasmine; Newton-John, Toby; Slater, Amy

Authors

Rachel Cohen

Jasmine Fardouly

Toby Newton-John

Amy Slater Amy.Slater@uwe.ac.uk
Associate Professor in Centre for Appearance Research



Abstract

Body positive content on social media aims to challenge mainstream beauty ideals and encourage acceptance and appreciation of all body types. The present study aimed to investigate the effect of viewing body positive Instagram posts on young women's mood and body image. Participants were 195 young women (18-30 years old) who were randomly allocated to view either body positive, thin-ideal, or appearance-neutral Instagram posts. Results showed that brief exposure to body positive posts was associated with improvements in young women's positive mood, body satisfaction and body appreciation, relative to thin-ideal and appearance-neutral posts. Additionally, both thin-ideal and body positive posts were associated with increased self-objectification relative to appearance-neutral posts. Finally, participants showed favourable attitudes towards the body positive accounts with the majority being willing to follow them in the future. It was concluded that body positive content may offer a fruitful avenue for improving young women's body image, although further research is necessary to fully understand the effects on self-objectification.

Citation

Cohen, R., Fardouly, J., Newton-John, T., & Slater, A. (2019). #BoPo on Instagram: An experimental investigation of the effects of viewing body positive content on young women’s mood and body image. New Media and Society, 21(7), 1546-1564. https://doi.org/10.1177/1461444819826530

Journal Article Type Article
Acceptance Date Nov 20, 2018
Online Publication Date Feb 6, 2019
Publication Date Jul 1, 2019
Deposit Date Dec 20, 2018
Journal New Media and Society
Print ISSN 1461-4448
Electronic ISSN 1461-7315
Publisher SAGE Publications
Peer Reviewed Peer Reviewed
Volume 21
Issue 7
Pages 1546-1564
DOI https://doi.org/10.1177/1461444819826530
Keywords body image, social media, social networking sites, Instagram, body positivity, self-objectification, positive body image
Public URL https://uwe-repository.worktribe.com/output/852467
Publisher URL https://doi.org/10.1177/1461444819826530
Additional Information Additional Information : Copyright ©2019 SAGE Publications

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