Aleksandra Michalec firstname.lastname@example.org
Enhancing the communication potential of smart metering for energy and water
Michalec, Aleksandra; Hayes, Enda; Longhurst, James; Tudgey, David
Enda Hayes Enda.Hayes@uwe.ac.uk
Professor in Air Quality and Carbon Management
Jim Longhurst James.Longhurst@uwe.ac.uk
© 2018 Elsevier Ltd The success of water and energy smart metering is highly contingent on a successful communication strategy. We report on the findings from a qualitative study involving discourse analysis of customer messaging and focus groups with utility professionals. Discourse analysis suggests that the primary framings applied are “control” “convenience and “savings”. Focus groups revealed paradoxes contained in these framings as the participants associate metering with the loss of control over private data, inconvenience during the installation process, and lack of financial gains if customers’ lifestyles cannot support “smart” decisions. Future communications should be tailored to the values and needs of consumers.
|Journal Article Type||Article|
|Publication Date||Feb 1, 2019|
|Peer Reviewed||Peer Reviewed|
|APA6 Citation||Michalec, A., Hayes, E., Longhurst, J., & Tudgey, D. (2019). Enhancing the communication potential of smart metering for energy and water. Utilities Policy, 56, 33-40. https://doi.org/10.1016/j.jup.2018.11.002|
|Keywords||smart meters, co-production, climate justice|
|Related Public URLs||https://www.sciencedirect.com/science/article/pii/S0957178718301371|
|Additional Information||Additional Information : This is the author's accepted manuscript. The final published version is available here: https://doi.org/10.1016/j.jup.2018.11.002|
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