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Enhancing the communication potential of smart metering for energy and water

Michalec, Aleksandra; Hayes, Enda; Longhurst, James; Tudgey, David


Aleksandra Michalec

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Enda Hayes
Prof in Air Quality & Carbon Management/School Director (Research & Enterprise)

David Tudgey


© 2018 Elsevier Ltd The success of water and energy smart metering is highly contingent on a successful communication strategy. We report on the findings from a qualitative study involving discourse analysis of customer messaging and focus groups with utility professionals. Discourse analysis suggests that the primary framings applied are “control” “convenience and “savings”. Focus groups revealed paradoxes contained in these framings as the participants associate metering with the loss of control over private data, inconvenience during the installation process, and lack of financial gains if customers’ lifestyles cannot support “smart” decisions. Future communications should be tailored to the values and needs of consumers.


Michalec, A., Hayes, E., Longhurst, J., & Tudgey, D. (2019). Enhancing the communication potential of smart metering for energy and water. Utilities Policy, 56, 33-40.

Journal Article Type Article
Acceptance Date Nov 7, 2018
Online Publication Date Nov 16, 2018
Publication Date Feb 1, 2019
Deposit Date Nov 20, 2018
Publicly Available Date May 17, 2020
Journal Utilities Policy
Print ISSN 0957-1787
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 56
Pages 33-40
Keywords smart meters, co-production, climate justice
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Additional Information Additional Information : This is the author's accepted manuscript. The final published version is available here:


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