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Limited evidence for servitization in UK publishing: An empirical analysis

Kharlamov, A.A.; Parry, G

Authors

Abstract

Servitization is a strategic transition of firms towards the creation of additional value through services. In this study we adopt a data-driven approach and assume that company activity descriptions are representative of their activity and partly reflect the adopted strategy. We hypothesise that if there is a trend of traditional publishing firms adopting servitization strategies, this should emerge from textual analysis of company descriptors. Relying on data-driven analysis of publicly available company information for UK and Ireland, we find no significant evidence of strategic diversity as a single group emerges from diverse clustering methods. Our results show either that the publicly available dataset is not representative of the publishing strategy in industry or that there is no real evidence of servitization in the publishing sector. Implications for theory and for industry are discussed.

Journal Article Type Article
Journal International Journal of Business Environment
Print ISSN 1740-0589
Publisher Inderscience
Peer Reviewed Peer Reviewed
Institution Citation Kharlamov, A., & Parry, G. (in press). Limited evidence for servitization in UK publishing: An empirical analysis. International Journal of Business Environment,
Keywords servitization, publishing, manufacturing, service, servitization, product-service systems, value added, unsupervised
Publisher URL https://www.inderscience.com/jhome.php?jcode=ijbe