Engagement is a two-way process, but does that interaction need to occur with every contact? Lectures have been discredited as one-way transmission, but when employed within a range of engagement formats, they may fulfill audience needs to inspire curiosity and unlock potential for further engagement. On-site surveys of a New Zealand science festival revealed that regardless of age, sex, gender or education, 77% of the adult audience was most attracted to lectures while 84% found lectures useful; significantly higher than any other format. We will discuss how engagement can occur over time, whereby knowledge acquisition improves engagement with the establishment.
Fogg Rogers, L. (2014, December). Knowledge is power: Audience preferences for engagement and learning at a science festival. Paper presented at Engage 2014 - Captivating places; Captivating ideas; Captivating people: Unlocking the potential of curiosity-driven engagement, Bristol, UK