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Combining design thinking and systems engineering to improve customer outcomes - PhD study report

Robertson, Brandon James Milne


Brandon James Milne Robertson


Overview: The field of engineering is a major contributor to the economic stability and growth of the UK and other economies. Therefore, the efficient operation of engineering companies and firms is vital. However, design projects undertaken by large engineering organizations are often beset with a number of problems and constraints that stem from the decision-making process and design process that have been selected. This PhD aims to investigate whether the design processes of design thinking and systems engineering can be combined. This would lead to better customer outcomes and reduced time to market, and thus remove the problems often found in large engineering organizations to improve the overall operational efficiency. The overarching research methodology used in this investigation will be action research and is likely to be predominantly qualitative in nature as it has been found that it is very difficult to establish quantitative metrics for design.


Robertson, B. J. M., & Robertson, B. (2020). Combining design thinking and systems engineering to improve customer outcomes - PhD study report. Design Journal, 23(6), 911 - 918.

Journal Article Type Article
Acceptance Date Jul 17, 2020
Online Publication Date Sep 22, 2020
Publication Date Nov 1, 2020
Deposit Date Sep 29, 2021
Publicly Available Date Mar 23, 2022
Journal The Design Journal
Print ISSN 1460-6925
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 23
Issue 6
Pages 911 - 918
Public URL
Publisher URL


This file is under embargo until Mar 23, 2022 due to copyright reasons.

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