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Intensity of foreign investment promotion and development levels in Central–Eastern European regions

Capik, Paweł

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Authors

Dr Pawel Capik Pawel.Capik@uwe.ac.uk
Senior Lecturer in International Business



Abstract

Purpose: Investment promotion is gaining in popularity, yet its relationship with regional development remains unclear and under-investigated. The purpose of this paper is to combine place marketing and regional development concepts to explore investment promotion in the Czech, Polish and Slovak regions. It identifies elements of best practice and investigates to what extent these are used in foreign direct investment promotion conducted by regional authorities. Organisation- and implementation-related elements are studied. The discussion aims to answer the question of how systematic Central–Eastern European regional investment promotion is, and what are the factors determining regions’ involvement in, and the extent of, promotion activities. Design/methodology/approach: Discussion is based on an original survey of Central–Eastern European (CEE) regional authorities' investment promotion. The paper develops a measurement of regional authorities’ engagement in investment promotion – an investment promotion index (IPI) and using non-parametric, two-tailed Spearmans correlation test investigates the relationship between IPI and socio-economic conditions in the regions. Kruskal-Wallis, a non-parametric test of difference is used to investigate statistical significance of differences in mean values between the three countries. Findings: The analysis provides early insights into the relationship between regional development and investment attraction – the main theoretical contribution of the paper. Diverse levels of engagement in promotion are not influenced by the staple competitiveness factors of gross domestic product growth rates or foreign direct investment stock. Instead, it is conditioned by labour market situation in the countries studied. Originality/value: Investment promotion relationship to regional development remains under-explored. The main focus of the analysis offered is the varying levels of CEE regional authorities’ involvement in investment promotion and its relationship to the socio-economic conditions prevailing in the regions. Exploring this relationship, the paper provides original contribution in the following two aspects: it establishes a systematic way of measuring regional authorities’ engagement with investment promotion; and it links the level of investment promotion to wider development of the regions.

Citation

Capik, P. (2021). Intensity of foreign investment promotion and development levels in Central–Eastern European regions. Journal of Place Management and Development, 14(2), 114-133. https://doi.org/10.1108/JPMD-07-2019-0070

Journal Article Type Article
Acceptance Date Jun 15, 2020
Online Publication Date Sep 21, 2020
Publication Date May 28, 2021
Deposit Date Sep 23, 2020
Publicly Available Date Sep 24, 2020
Journal Journal of Place Management and Development
Electronic ISSN 1753-8343
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 14
Issue 2
Pages 114-133
DOI https://doi.org/10.1108/JPMD-07-2019-0070
Public URL https://uwe-repository.worktribe.com/output/6703033

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Licence
http://creativecommons.org/licenses/by-nc/4.0/

Publisher Licence URL
http://www.rioxx.net/licenses/all-rights-reserved

Copyright Statement
This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.





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