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Warts and all: Communicating the conservation needs of amphibians in a competitively marketed world

Conduit, Hannah; Stengler, Erik; Dawson, Jeff

Authors

Hannah Conduit

Erik Stengler erik.stengler@uwe.ac.uk

Jeff Dawson



Abstract

Globally, the decline of biodiversity has been staggering, with extinction rates estimated at up to 1000 times the background rate. Amphibians are regarded as one of the most vulnerable animal-groups on the planet, despite being underrepresented in scientific reporting, receiving less funding and being bypassed in political and media spheres. Raising the profile of amphibians globally is essential, but there is also consensus that animals that do not fit a conventional charismatic model are more likely to be overlooked in the public domain, or even actively vilified in public media. Thus, it is necessary to understand how topics that are more difficult to communicate in nature can be presented in engaging ways to an audience. This research has been used to aid the Mountain Chicken frog.

Presentation Conference Type Poster
Peer Reviewed Not Peer Reviewed
APA6 Citation Conduit, H., Stengler, E., & Dawson, J. Warts and all: Communicating the conservation needs of amphibians in a competitively marketed world. Poster presented at 2017 Conference on Communication and Environment, Leicester
Keywords science communication, conservation, public perception of science
Additional Information Title of Conference or Conference Proceedings : 2017 Conference on Communication and Environment

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