Lynne Eagle
Current industry perceptions of tertiary advertising and marketing programmes
Eagle, Lynne
Authors
Citation
Eagle, L. (1992, December). Current industry perceptions of tertiary advertising and marketing programmes. Paper presented at 1992 Marketing Educators' Conference, Otago, New Zealand
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | 1992 Marketing Educators' Conference |
Conference Location | Otago, New Zealand |
Start Date | Dec 1, 1992 |
End Date | Dec 1, 1992 |
Publication Date | Dec 1, 1992 |
Peer Reviewed | Peer Reviewed |
Keywords | industry perceptions, advertising, marketing |
Public URL | https://uwe-repository.worktribe.com/output/1109694 |
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