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Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience

Eagle, Lynne; Kitchen, Philip J

Authors

Lynne Eagle

Philip J Kitchen



Citation

Eagle, L., & Kitchen, P. J. (2002). Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience. International Journal of Medical Marketing, 2(4), 293-310

Journal Article Type Article
Publication Date Jan 1, 2002
Journal International Journal of Medical Marketing
Print ISSN 1469-7025
Peer Reviewed Peer Reviewed
Volume 2
Issue 4
Pages 293-310
Keywords pharmaceutical industry, advertising, drugs, prescribing
Public URL https://uwe-repository.worktribe.com/output/1082713
Publisher URL http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=7346381&site=ehost-live


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