Lynne Eagle
Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience
Eagle, Lynne; Kitchen, Philip J
Authors
Philip J Kitchen
Citation
Eagle, L., & Kitchen, P. J. (2002). Direct to the consumer promotion of prescription drugs: A review of the literature and the New Zealand experience. International Journal of Medical Marketing, 2(4), 293-310
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2002 |
| Journal | International Journal of Medical Marketing |
| Print ISSN | 1469-7025 |
| Peer Reviewed | Peer Reviewed |
| Volume | 2 |
| Issue | 4 |
| Pages | 293-310 |
| Keywords | pharmaceutical industry, advertising, drugs, prescribing |
| Publisher URL | http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=7346381&site=ehost-live |