D. West
Key behaviours in adverising risk management in the not-for-profit sector
West, D.; Sargeant, Adrian
Authors
Adrian Sargeant
Citation
West, D., & Sargeant, A. (2002, July). Key behaviours in adverising risk management in the not-for-profit sector. Paper presented at Academy of Marketing Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Conference |
| Start Date | Jul 1, 2002 |
| End Date | Jul 1, 2002 |
| Publication Date | Jul 2, 2002 |
| Peer Reviewed | Not Peer Reviewed |
| Pages | 114 |
| ISBN | 0853581142 |
| Keywords | key behaviours, advertising, risk management, not-for-profit sector |
| Publisher URL | http://www.academyofmarketing.org/conference-history/conference-history.html |