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Key behaviours in adverising risk management in the not-for-profit sector

West, D.; Sargeant, Adrian

Authors

D. West

Adrian Sargeant



Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Start Date Jul 1, 2002
End Date Jul 1, 2002
Publication Date Jul 2, 2002
Peer Reviewed Not Peer Reviewed
Pages 114
ISBN 0853581142
Keywords key behaviours, advertising, risk management, not-for-profit sector
Public URL https://uwe-repository.worktribe.com/output/1077347
Publisher URL http://www.academyofmarketing.org/conference-history/conference-history.html


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