Jenny Lloyd
Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena?
Lloyd, Jenny
Authors
Citation
Lloyd, J. (2003, June). Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena?. Paper presented at PSA Conference, Leicester, UK
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | PSA Conference |
Conference Location | Leicester, UK |
Start Date | Jun 9, 2003 |
End Date | Jun 9, 2003 |
Publication Date | Jan 1, 2003 |
Peer Reviewed | Peer Reviewed |
Keywords | marketing, product, marketing mix, political marketing |
Public URL | https://uwe-repository.worktribe.com/output/1073796 |
Publisher URL | http://www.psa.ac.uk/cps/2003/Jenny%20LLoyd.pdf |
Downloadable Citations
About UWE Bristol Research Repository
Administrator e-mail: repository@uwe.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search