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Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena?

Lloyd, Jenny

Authors

Jenny Lloyd



Citation

Lloyd, J. (2003, June). Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena?. Paper presented at PSA Conference, Leicester, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name PSA Conference
Conference Location Leicester, UK
Start Date Jun 9, 2003
End Date Jun 9, 2003
Publication Date Jan 1, 2003
Peer Reviewed Peer Reviewed
Keywords marketing, product, marketing mix, political marketing
Public URL https://uwe-repository.worktribe.com/output/1073796
Publisher URL http://www.psa.ac.uk/cps/2003/Jenny%20LLoyd.pdf




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