Jenny Lloyd
Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena?
Lloyd, Jenny
Authors
Citation
Lloyd, J. (2003, June). Square peg, round hole: Can marketing based concepts such as the ‘product’ and the ‘marketing mix’ have a useful role in the political marketing arena?. Paper presented at PSA Conference, Leicester, UK
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | PSA Conference |
| Start Date | Jun 9, 2003 |
| End Date | Jun 9, 2003 |
| Publication Date | Jan 1, 2003 |
| Peer Reviewed | Peer Reviewed |
| Keywords | marketing, product, marketing mix, political marketing |
| Public URL | https://uwe-repository.worktribe.com/output/1073796 |
| Publisher URL | http://www.psa.ac.uk/cps/2003/Jenny%20LLoyd.pdf |