Lynne Eagle
Marketing communication and communicating marketing: What should we encourage our students to learn
Eagle, Lynne; Hunt, L. M.; Kitchen, Philip J
Authors
L. M. Hunt
Philip J Kitchen
Citation
Eagle, L., Hunt, L. M., & Kitchen, P. J. (2003, June). Marketing communication and communicating marketing: What should we encourage our students to learn. Paper presented at 8th International Conference on Corporate and Marketing Communications
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 8th International Conference on Corporate and Marketing Communications |
| Start Date | Jun 9, 2003 |
| End Date | Jun 9, 2003 |
| Publication Date | Jan 1, 2003 |
| Peer Reviewed | Peer Reviewed |
| ISBN | 1899764291 |
| Keywords | marketing communication, students, learning |
| Public URL | https://uwe-repository.worktribe.com/output/1073047 |
| Publisher URL | http://www.cmc-conference.com/ |