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Marketing communication and communicating marketing: What should we encourage our students to learn

Eagle, Lynne; Hunt, L. M.; Kitchen, Philip J

Authors

Lynne Eagle

L. M. Hunt

Philip J Kitchen



Citation

Eagle, L., Hunt, L. M., & Kitchen, P. J. (2003, June). Marketing communication and communicating marketing: What should we encourage our students to learn. Paper presented at 8th International Conference on Corporate and Marketing Communications, London, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name 8th International Conference on Corporate and Marketing Communications
Conference Location London, UK
Start Date Jun 9, 2003
End Date Jun 9, 2003
Publication Date Jan 1, 2003
Peer Reviewed Peer Reviewed
ISBN 1899764291
Keywords marketing communication, students, learning
Public URL https://uwe-repository.worktribe.com/output/1073047
Publisher URL http://www.cmc-conference.com/


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