Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Book review: The rhetoric and reality of marketing,
by Philip J. Kitchen (Ed)
Tapp, Alan
Authors
Citation
by Philip J. Kitchen (Ed). Journal of Marketing Management, 20(3-4), 499-503. https://doi.org/10.1362/026725704323080515
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Not Peer Reviewed |
| Volume | 20 |
| Issue | 3-4 |
| Pages | 499-503 |
| DOI | https://doi.org/10.1362/026725704323080515 |
| Keywords | book reviews, rhetoric, reality, marketing, Philip J. Kitchen |
| Publisher URL | http://dx.doi.org/10.1362/026725704323080515 |
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