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Book review: The rhetoric and reality of marketing,
by Philip J. Kitchen (Ed)

Tapp, Alan


Journal Article Type Article
Publication Date Jan 1, 2004
Journal Journal of Marketing Management
Print ISSN 0267-257X
Publisher Taylor & Francis (Routledge)
Peer Reviewed Not Peer Reviewed
Volume 20
Issue 3-4
Pages 499-503
Keywords book reviews, rhetoric, reality, marketing, Philip J. Kitchen
Public URL
Publisher URL