Alan Tapp Alan.Tapp@uwe.ac.uk
Professor
Book review: The rhetoric and reality of marketing,
by Philip J. Kitchen (Ed)
Tapp, Alan
Authors
Citation
by Philip J. Kitchen (Ed). Journal of Marketing Management, 20(3-4), 499-503. https://doi.org/10.1362/026725704323080515
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Not Peer Reviewed |
| Volume | 20 |
| Issue | 3-4 |
| Pages | 499-503 |
| DOI | https://doi.org/10.1362/026725704323080515 |
| Keywords | book reviews, rhetoric, reality, marketing, Philip J. Kitchen |
| Public URL | https://uwe-repository.worktribe.com/output/1066030 |
| Publisher URL | http://dx.doi.org/10.1362/026725704323080515 |
You might also like
Bristol social marketing centre: Past, present, and future
(2022)
Book Chapter
Public responses to volunteer community care: Propositions for old age and end of life
(2019)
Journal Article
Centre Line Removal or non-reinstatement
(2019)
Report
Downloadable Citations
About UWE Bristol Research Repository
Administrator e-mail: repository@uwe.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2024
Advanced Search