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The cost of advertising in mature markets: A critical analysis

Eagle, Lynne; Rose, L. C.; Kitchen, Philip J

Authors

Lynne Eagle

L. C. Rose

Philip J Kitchen



Citation

Eagle, L., Rose, L. C., & Kitchen, P. J. (2004, April). The cost of advertising in mature markets: A critical analysis. Paper presented at Corporate and Marketing Communications Confrerence, Coventry, UK

Presentation Conference Type Conference Paper (unpublished)
Conference Name Corporate and Marketing Communications Confrerence
Conference Location Coventry, UK
Start Date Apr 1, 2004
End Date Apr 1, 2004
Publication Date Jan 1, 2004
Peer Reviewed Peer Reviewed
Keywords advertising, mature markets
Public URL https://uwe-repository.worktribe.com/output/1064686
Publisher URL http://www.cmc-conference.com/


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