Lynne Eagle
The cost of advertising in mature markets: A critical analysis
Eagle, Lynne; Rose, L. C.; Kitchen, Philip J
Authors
L. C. Rose
Philip J Kitchen
Citation
Eagle, L., Rose, L. C., & Kitchen, P. J. (2004, April). The cost of advertising in mature markets: A critical analysis. Paper presented at Corporate and Marketing Communications Confrerence
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Corporate and Marketing Communications Confrerence |
| Start Date | Apr 1, 2004 |
| End Date | Apr 1, 2004 |
| Publication Date | Jan 1, 2004 |
| Peer Reviewed | Peer Reviewed |
| Keywords | advertising, mature markets |
| Publisher URL | http://www.cmc-conference.com/ |