Lynne Eagle
Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals
Eagle, Lynne; Hawkins, J.C; Kitchen, Philip J; Rose, L. C.
Authors
J.C Hawkins
Philip J Kitchen
L. C. Rose
Citation
Eagle, L., Hawkins, J., Kitchen, P. J., & Rose, L. C. (2004). Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals
| Publication Date | Jan 1, 2004 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Keywords | product withdrawal, marketing communication, pan pharmaceuticals |
| Publisher URL | http://www.massey.ac.nz/massey/home.cfm |