Skip to main content

Research Repository

Advanced Search

Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals

Eagle, Lynne; Hawkins, J.C; Kitchen, Philip J; Rose, L. C.

Authors

Lynne Eagle

J.C Hawkins

Philip J Kitchen

L. C. Rose



Citation

Eagle, L., Hawkins, J., Kitchen, P. J., & Rose, L. C. (2004). Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals. Massey, New Zealand

Publication Date Jan 1, 2004
Peer Reviewed Peer Reviewed
Keywords product withdrawal, marketing communication, pan pharmaceuticals
Public URL https://uwe-repository.worktribe.com/output/1064666
Publisher URL http://www.massey.ac.nz/massey/home.cfm


Downloadable Citations