Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals

Eagle, Lynne; Hawkins, J.C; Kitchen, Philip J; Rose, L. C.

Lynne Eagle

J.C Hawkins

Philip J Kitchen

L. C. Rose

Working Paper Type	Working Paper
Publication Date	Jan 1, 2004
Peer Reviewed	Peer Reviewed
Keywords	product withdrawal, marketing communication, pan pharmaceuticals
Public URL	https://uwe-repository.worktribe.com/output/1064666
Publisher URL	http://www.massey.ac.nz/massey/home.cfm