Lynne Eagle
Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals
Eagle, Lynne; Hawkins, J.C; Kitchen, Philip J; Rose, L. C.
Authors
J.C Hawkins
Philip J Kitchen
L. C. Rose
Working Paper Type | Working Paper |
---|---|
Publication Date | Jan 1, 2004 |
Peer Reviewed | Peer Reviewed |
Keywords | product withdrawal, marketing communication, pan pharmaceuticals |
Public URL | https://uwe-repository.worktribe.com/output/1064666 |
Publisher URL | http://www.massey.ac.nz/massey/home.cfm |
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