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Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals

Eagle, Lynne; Hawkins, J.C; Kitchen, Philip J; Rose, L. C.

Authors

Lynne Eagle

J.C Hawkins

Philip J Kitchen

L. C. Rose



Citation

Eagle, L., Hawkins, J., Kitchen, P. J., & Rose, L. C. (2004). Product withdrawal pandemonium: Marketing communication implications from the pan pharmaceuticals product withdrawals

Publication Date Jan 1, 2004
Peer Reviewed Peer Reviewed
Keywords product withdrawal, marketing communication, pan pharmaceuticals
Publisher URL http://www.massey.ac.nz/massey/home.cfm




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