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White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication

Eagle, Lynne; Bulmer, S.; Blair, R.

Authors

Lynne Eagle

S. Bulmer

R. Blair



Working Paper Type Working Paper
Publication Date Jan 1, 2004
Peer Reviewed Peer Reviewed
Keywords white boxes, gray markets, brand management, communications, computer, brand equity, brand communication
Public URL https://uwe-repository.worktribe.com/output/1064599
Publisher URL http://www.massey.ac.nz/massey/home.cfm



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