Lynne Eagle
White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication
Eagle, Lynne; Bulmer, S.; Blair, R.
Authors
S. Bulmer
R. Blair
Citation
Eagle, L., Bulmer, S., & Blair, R. (2004). White boxes + gray markets = brand management communications blues: Implications for computer brand equity and brand communication
| Publication Date | Jan 1, 2004 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Keywords | white boxes, gray markets, brand management, communications, computer, brand equity, brand communication |
| Publisher URL | http://www.massey.ac.nz/massey/home.cfm |