Lynne Eagle
Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals
Eagle, Lynne; Rose, L. C.; Kitchen, Philip J
Authors
L. C. Rose
Philip J Kitchen
Citation
Eagle, L., Rose, L. C., & Kitchen, P. J. (2004, May). Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. Paper presented at Academy of Marketing Science Conference
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing Science Conference |
| Start Date | May 26, 2004 |
| End Date | May 29, 2004 |
| Publication Date | May 1, 2004 |
| Peer Reviewed | Peer Reviewed |
| Keywords | brand equity, pan pharmaceuticals, product withdrawals |
| Publisher URL | http://www.ams-web.org/displaycommon.cfm?an=2 |
| Additional Information | Additional Information : Paper ommitted from conference proceedings in error. |