Lynne Eagle
Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals
Eagle, Lynne; Rose, L. C.; Kitchen, Philip J
Authors
L. C. Rose
Philip J Kitchen
Citation
Eagle, L., Rose, L. C., & Kitchen, P. J. (2004, May). Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. Paper presented at Academy of Marketing Science Conference, Vancouver, Canada
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | Academy of Marketing Science Conference |
Conference Location | Vancouver, Canada |
Start Date | May 26, 2004 |
End Date | May 29, 2004 |
Publication Date | May 1, 2004 |
Peer Reviewed | Peer Reviewed |
Keywords | brand equity, pan pharmaceuticals, product withdrawals |
Public URL | https://uwe-repository.worktribe.com/output/1060509 |
Publisher URL | http://www.ams-web.org/displaycommon.cfm?an=2 |
Additional Information | Additional Information : Paper ommitted from conference proceedings in error. |
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