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Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals

Eagle, Lynne; Rose, L. C.; Kitchen, Philip J

Authors

Lynne Eagle

L. C. Rose

Philip J Kitchen



Citation

Eagle, L., Rose, L. C., & Kitchen, P. J. (2004, May). Pandemonium, panic, precautions: Brand equity lessons from the pan pharmaceuticals product withdrawals. Paper presented at Academy of Marketing Science Conference, Vancouver, Canada

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Science Conference
Conference Location Vancouver, Canada
Start Date May 26, 2004
End Date May 29, 2004
Publication Date May 1, 2004
Peer Reviewed Peer Reviewed
Keywords brand equity, pan pharmaceuticals, product withdrawals
Public URL https://uwe-repository.worktribe.com/output/1060509
Publisher URL http://www.ams-web.org/displaycommon.cfm?an=2
Additional Information Additional Information : Paper ommitted from conference proceedings in error.


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