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Applying commercial advertising skills in transport planning

Wiltshire, Peter


Peter Wiltshire


The motor car has become more than a means of transport. Despite the high cost and dire road safety problems, the car has become a totem in our social grouping and a metaphor for our lifestyle aspirations. This did not happen by accident. It is the consequence of some 90 years of soft-selling and highly sophisticated marketing. This paper explores the techniques that the advertising profession uses, and touches upon their application in marketing sustainable transport modes.


Wiltshire, P. (2004). Applying commercial advertising skills in transport planning. Proceedings of the ICE - Transport, 157(2), 125-132.

Journal Article Type Article
Publication Date Jan 1, 2004
Journal Proceedings of the Institution of Civil Engineers: Transport
Print ISSN 0965-092X
Publisher Thomas Telford
Peer Reviewed Not Peer Reviewed
Volume 157
Issue 2
Pages 125-132
Keywords commercial advertising, marketing, public relations, transport planning
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