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Applying commercial advertising skills in transport planning

Wiltshire, Peter


Peter Wiltshire


The motor car has become more than a means of transport. Despite the high cost and dire road safety problems, the car has become a totem in our social grouping and a metaphor for our lifestyle aspirations. This did not happen by accident. It is the consequence of some 90 years of soft-selling and highly sophisticated marketing. This paper explores the techniques that the advertising profession uses, and touches upon their application in marketing sustainable transport modes.


Wiltshire, P. J., & Wiltshire, P. (2004). Applying commercial advertising skills in transport planning. Proceedings of the ICE - Transport, 157(2), 125-132.

Journal Article Type Article
Publication Date Jan 1, 2004
Journal Proceedings of the Institution of Civil Engineers: Transport
Print ISSN 0965-092X
Publisher Thomas Telford
Peer Reviewed Not Peer Reviewed
Volume 157
Issue 2
Pages 125-132
Keywords commercial advertising, marketing, public relations, transport planning
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