Peter Wiltshire
Applying commercial advertising skills in transport planning
Wiltshire, Peter
Authors
Abstract
The motor car has become more than a means of transport. Despite the high cost and dire road safety problems, the car has become a totem in our social grouping and a metaphor for our lifestyle aspirations. This did not happen by accident. It is the consequence of some 90 years of soft-selling and highly sophisticated marketing. This paper explores the techniques that the advertising profession uses, and touches upon their application in marketing sustainable transport modes.
Citation
Wiltshire, P. J., & Wiltshire, P. (2004). Applying commercial advertising skills in transport planning. Proceedings of the ICE - Transport, 157(2), 125-132. https://doi.org/10.1680/tran.2004.157.2.125
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Proceedings of the Institution of Civil Engineers: Transport |
| Print ISSN | 0965-092X |
| Publisher | Thomas Telford |
| Peer Reviewed | Not Peer Reviewed |
| Volume | 157 |
| Issue | 2 |
| Pages | 125-132 |
| DOI | https://doi.org/10.1680/tran.2004.157.2.125 |
| Keywords | commercial advertising, marketing, public relations, transport planning |
| Public URL | https://uwe-repository.worktribe.com/output/1060409 |
| Publisher URL | http://dx.doi.org/10.1680/tran.2004.157.2.125 |