C. Schumacher
The games marketers play: Perspectives on marketing communication, self-regulation and game theory
Schumacher, C.; Bulmer, S.; Eagle, Lynne
Authors
S. Bulmer
Lynne Eagle
Citation
Schumacher, C., Bulmer, S., & Eagle, L. (2005). The games marketers play: Perspectives on marketing communication, self-regulation and game theory
| Publication Date | Jan 1, 2005 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Keywords | games, marketers, marketing communication, self-regulation, game theory |
| Publisher URL | http://www.massey.ac.nz/massey/home.cfm |