A reader in marketing communications

Kitchen, Philip J; De Pelsmacker, Patrick; Eagle, Lynne; Schultz, D. E. (eds)

Philip J Kitchen

Patrick De Pelsmacker

Lynne Eagle

D. E. (eds) Schultz

Book Type	Authored Book
Publication Date	Jan 1, 2005
Peer Reviewed	Peer Reviewed
ISBN	9780415356497
Keywords	marketing communications
Public URL	https://uwe-repository.worktribe.com/output/1055326
Publisher URL	http://www.routledge.com/books/details/9780415356497/