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A reader in marketing communications

Kitchen, Philip J; De Pelsmacker, Patrick; Eagle, Lynne; Schultz, D. E. (eds)

Authors

Philip J Kitchen

Patrick De Pelsmacker

Lynne Eagle

D. E. (eds) Schultz



Citation

Kitchen, P. J., De Pelsmacker, P., Eagle, L., & Schultz, D. E. (. (2005). A reader in marketing communications. Routledge

Book Type Authored Book
Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
ISBN 9780415356497
Keywords marketing communications
Publisher URL http://www.routledge.com/books/details/9780415356497/




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