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A reader in marketing communications

Kitchen, Philip J; De Pelsmacker, Patrick; Eagle, Lynne; Schultz, D. E. (eds)

Authors

Philip J Kitchen

Patrick De Pelsmacker

Lynne Eagle

D. E. (eds) Schultz



Book Type Authored Book
Publication Date Jan 1, 2005
Peer Reviewed Peer Reviewed
ISBN 9780415356497
Keywords marketing communications
Public URL https://uwe-repository.worktribe.com/output/1055326
Publisher URL http://www.routledge.com/books/details/9780415356497/



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