Philip J Kitchen
A reader in marketing communications
Kitchen, Philip J; De Pelsmacker, Patrick; Eagle, Lynne; Schultz, D. E. (eds)
Authors
Patrick De Pelsmacker
Lynne Eagle
D. E. (eds) Schultz
Citation
Kitchen, P. J., De Pelsmacker, P., Eagle, L., & Schultz, D. E. (. (2005). A reader in marketing communications. Routledge
| Book Type | Authored Book |
|---|---|
| Publication Date | Jan 1, 2005 |
| Peer Reviewed | Peer Reviewed |
| ISBN | 9780415356497 |
| Keywords | marketing communications |
| Publisher URL | http://www.routledge.com/books/details/9780415356497/ |