Lynne Eagle
Defending brand advertising share-of-voice: A mature market(s) perspective
Eagle, Lynne; Rose, L. C.; Kitchen, Philip J
Authors
L. C. Rose
Philip J Kitchen
Citation
Eagle, L., Rose, L. C., & Kitchen, P. J. (2005). Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13(1), 65-79. https://doi.org/10.1057/palgrave.bm.2540246
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2005 |
| Journal | Journal of Brand Management |
| Print ISSN | 1350-231X |
| Publisher | Palgrave Macmillan (part of Springer Nature) |
| Peer Reviewed | Peer Reviewed |
| Volume | 13 |
| Issue | 1 |
| Pages | 65-79 |
| DOI | https://doi.org/10.1057/palgrave.bm.2540246 |
| Keywords | brand advertising, share-of-voice, mature market |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.bm.2540246 |