Lynne Eagle
Defending brand advertising share-of-voice: A mature market(s) perspective
Eagle, Lynne; Rose, L. C.; Kitchen, Philip J
Authors
L. C. Rose
Philip J Kitchen
Citation
Eagle, L., Rose, L. C., & Kitchen, P. J. (2005). Defending brand advertising share-of-voice: A mature market(s) perspective. Journal of Brand Management, 13(1), 65-79. https://doi.org/10.1057/palgrave.bm.2540246
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2005 |
Journal | Journal of Brand Management |
Print ISSN | 1350-231X |
Publisher | Palgrave Macmillan (part of Springer Nature) |
Peer Reviewed | Peer Reviewed |
Volume | 13 |
Issue | 1 |
Pages | 65-79 |
DOI | https://doi.org/10.1057/palgrave.bm.2540246 |
Keywords | brand advertising, share-of-voice, mature market |
Public URL | https://uwe-repository.worktribe.com/output/1054839 |
Publisher URL | http://dx.doi.org/10.1057/palgrave.bm.2540246 |
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