Adrian Sargeant
Nonprofit brand or bland: An exploration of the structure of charity brand personality
Sargeant, Adrian; Hudson, Jane
Authors
Jane Hudson
Citation
Sargeant, A., & Hudson, J. (2005, May). Nonprofit brand or bland: An exploration of the structure of charity brand personality. Presented at Proceedings of EMAC
| Presentation Conference Type | Other |
|---|---|
| Conference Name | Proceedings of EMAC |
| Start Date | May 24, 2005 |
| End Date | May 27, 2005 |
| Publication Date | May 1, 2005 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | nonprofit, brand, structure, charity, brand personality |