Adrian Sargeant
Nonprofit brand or bland: An exploration of the structure of charity brand personality
Sargeant, Adrian; Hudson, Jane
Authors
Jane Hudson
Citation
Sargeant, A., & Hudson, J. (2005, May). Nonprofit brand or bland: An exploration of the structure of charity brand personality. Presented at Proceedings of EMAC
Presentation Conference Type | Other |
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Conference Name | Proceedings of EMAC |
Start Date | May 24, 2005 |
End Date | May 27, 2005 |
Publication Date | May 1, 2005 |
Peer Reviewed | Not Peer Reviewed |
Keywords | nonprofit, brand, structure, charity, brand personality |