Adrian Sargeant
Nonprofit brand or bland: An exploration of the structure of charity brand personality
Sargeant, Adrian; Hudson, Jane
Authors
Jane Hudson
| Presentation Conference Type | Other |
|---|---|
| Conference Name | Proceedings of EMAC |
| Start Date | May 24, 2005 |
| End Date | May 27, 2005 |
| Publication Date | May 1, 2005 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | nonprofit, brand, structure, charity, brand personality |
| Public URL | https://uwe-repository.worktribe.com/output/1050130 |
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