Skip to main content

Research Repository

Advanced Search

Nonprofit brand or bland: An exploration of the structure of charity brand personality

Sargeant, Adrian; Hudson, Jane

Authors

Adrian Sargeant

Jane Hudson



Citation

Sargeant, A., & Hudson, J. (2005, May). Nonprofit brand or bland: An exploration of the structure of charity brand personality. Presented at Proceedings of EMAC, Universita Bocconi, Milan, Italy

Presentation Conference Type Other
Conference Name Proceedings of EMAC
Conference Location Universita Bocconi, Milan, Italy
Start Date May 24, 2005
End Date May 27, 2005
Publication Date May 1, 2005
Peer Reviewed Not Peer Reviewed
Keywords nonprofit, brand, structure, charity, brand personality
Public URL https://uwe-repository.worktribe.com/output/1050130

Downloadable Citations