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Nonprofit brand or bland: An exploration of the structure of charity brand personality

Sargeant, Adrian; Hudson, Jane

Authors

Adrian Sargeant

Jane Hudson



Presentation Conference Type Other
Conference Name Proceedings of EMAC
Start Date May 24, 2005
End Date May 27, 2005
Publication Date May 1, 2005
Peer Reviewed Not Peer Reviewed
Keywords nonprofit, brand, structure, charity, brand personality
Public URL https://uwe-repository.worktribe.com/output/1050130


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