N. Dens
Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication
Dens, N.; De Pelsmacker, Patrick; Eagle, Lynne
Authors
Patrick De Pelsmacker
Lynne Eagle
Contributors
K. Podnar
Editor
Z. Jancic
Editor
Citation
Dens, N., De Pelsmacker, P., & Eagle, L. (2006, June). Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. Paper presented at 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | 11th International Corporate and Marketing Communications Conference |
Conference Location | Ljubljana, Slovenia |
Start Date | Jun 9, 2006 |
End Date | Jun 9, 2006 |
Publication Date | Jan 1, 2006 |
Peer Reviewed | Peer Reviewed |
Pages | 287-296 |
Book Title | Proceedings of the 11th International Corporate and Marketing Communications Conference |
Keywords | attitudes, behaviour, patients, doctors, pharmacists, New Zealand, Belgium, direct-to-customer advertising, medication |
Public URL | https://uwe-repository.worktribe.com/output/1043465 |
Publisher URL | http://www.cmc-conference.com/ |
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