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Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication

Dens, N.; De Pelsmacker, Patrick; Eagle, Lynne

Authors

N. Dens

Patrick De Pelsmacker

Lynne Eagle



Contributors

K. Podnar
Editor

Z. Jancic
Editor

Citation

Dens, N., De Pelsmacker, P., & Eagle, L. (2006, June). Attitudes and behaviour of patients, doctors and pharmacists in New Zealand and Belgium towards direct-to-consumer advertising of medication. Paper presented at 11th International Corporate and Marketing Communications Conference, Ljubljana, Slovenia

Presentation Conference Type Conference Paper (unpublished)
Conference Name 11th International Corporate and Marketing Communications Conference
Conference Location Ljubljana, Slovenia
Start Date Jun 9, 2006
End Date Jun 9, 2006
Publication Date Jan 1, 2006
Peer Reviewed Peer Reviewed
Pages 287-296
Book Title Proceedings of the 11th International Corporate and Marketing Communications Conference
Keywords attitudes, behaviour, patients, doctors, pharmacists, New Zealand, Belgium, direct-to-customer advertising, medication
Public URL https://uwe-repository.worktribe.com/output/1043465
Publisher URL http://www.cmc-conference.com/


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