Positively negative - The impact of negativity on the political consumer
(2008)
Journal Article
Lloyd, J. (2008). Positively negative - The impact of negativity on the political consumer. International Journal of Nonprofit and Voluntary Sector Marketing, 13(4), 301-314. https://doi.org/10.1002/nvsm.332
For years there has been an ongoing debate as to the role and impact that ‘marketing’ has had on politics. Yet, it is the case that many of the concepts associated with the field of marketing have real relevance and have, in fact, been employed withi... Read More about Positively negative - The impact of negativity on the political consumer.