Professionalism as a soft skill: The social construction of worker identity in India’s new services economy
(2023)
Journal Article
Once a popular buzzword for multinational corporations, ‘professionalism’ has now become a common catchphrase in India’s emerging services economy. Today, youth aspiring to join entry-level services roles such as those in call centres, retail, and co... Read More about Professionalism as a soft skill: The social construction of worker identity in India’s new services economy.