Outputs (4)

Scholarship that matters: Academic-practitioner engagement in business and management (2011)
Journal Article

Our research explores academic-practitioner engagement by undertaking interviews with academics, practitioners, and other experts with relevant engagement experience. The findings highlight the problem of thinking narrowly about the different ways in... Read More about Scholarship that matters: Academic-practitioner engagement in business and management.

Improving academic/practitioner engagement in marketing: what can we learn from other management disciplines? (2009)
Presentation / Conference Contribution

Academic/practitioner engagement in management: knowledge transfer and knowledge exchange (2008)
Presentation / Conference Contribution

Are we asking the right questions? Closing the academic/practitioner gap in strategic management (2008)
Presentation / Conference Contribution