Lynne Eagle
IMC case study (brand repositioning)
Eagle, Lynne
Authors
Contributors
W. Chitty
Editor
N. Barker
Editor
T. Shimp
Editor
Citation
Eagle, L. (2006). IMC case study (brand repositioning). In W. Chitty, N. Barker, & T. Shimp (Eds.), Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning
| Publication Date | Jan 1, 2006 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication |
| Keywords | IMC, case study, brand repositioning |
| Public URL | https://uwe-repository.worktribe.com/output/1043683 |
| Publisher URL | http://edu.cengage.co.uk/ |
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